Germany’s Mansory makes global real estate debut in Dubai

Supercar customiser partners with Amaal to launch ultra-luxury residences in UAE

DUBAI: Mansory, the German powerhouse renowned for turning supercars into showstopping works of art, is officially entering the global real estate arena – and it’s starting in none other than Dubai.

In a groundbreaking partnership with Amaal, a forward-thinking UAE-based developer, the ultra-luxury automotive brand is set to unveil its first high-end residential project, blending its signature audacity with architectural excellence.

This marks Mansory's maiden venture into property development anywhere in the world. The collaboration signifies a bold leap from wheels to walls, as the brand applies its flamboyant design DNA and elite craftsmanship to Dubai’s evolving skyline.

Design meets lifestyle

Famed for its high-performance, tailor-made vehicles, Mansory has long been synonymous with exclusivity, innovation, and meticulous attention to detail. Now, the company is shifting gears, bringing these same values to a new realm – residential living. With Amaal’s development expertise and Mansory's aesthetic mastery, the duo is gearing up to create an entirely new category of living experience.

“Bringing the Mansory signature design language into the world of real estate is an exciting evolution for our brand,” said Kourosh Mansory, Founder and CEO. “Dubai’s spirit of ambition and innovation mirrors our own.”

While full project details remain under wraps, expectations are high. The forthcoming development is set to feature interiors and exteriors that echo the sleek curves, premium finishes, and precision detailing familiar to Mansory’s car aficionados.

Dubai: A strategic launchpad

The timing couldn’t be better. Dubai is projected to top global charts as the leading luxury residential market in 2025, fuelled by robust economic growth and sustained international demand. For Mansory, a brand defined by exclusivity, launching in a city that champions grandeur is a natural alignment.

“Partnering with Kourosh Mansory represents a transformative step for Amaal,” said Abdulla Lahej, Chairman of Amaal. “Together, we are creating a new expression of bespoke living that reflects the exclusivity that defines the next generation of luxury real estate.”

Beyond the showroom

Founded in 1989 in Brand, Germany, Mansory originally made its mark refining British icons like Rolls-Royce, Bentley, and Aston Martin. Today, it customises elite marques including McLaren, Ferrari, Porsche, and Lamborghini. With a flagship showroom and workshop already operating in Dubai, the brand is no stranger to the region’s luxury-conscious clientele.