In conversation with Abdulla Lahej, Chairman, Amaal Emirates, and Chairman & Founding Partner, Ayana Holding, and Hamid Kerayechian, CEO & Founding Partner, Ayana Holding
■ What is the one trend in real estate you feel will influence the sector the most this year and next?
Abdulla Lahej (AL): The integration of sustainable and smart technologies is reshaping
the real estate market, as buyers and investors prioritise eco-friendly features, energy
efficiency, and digital connectivity. These elements are no longer optional but essential
in a city like Dubai, which is fast becoming a global innovation hub. At Amaal Emirates,
we are incorporating these advancements into our developments, creating properties
that meet evolving market demands and adhere to international standards.
■ What have been your personal contributions to the growth of Amaal?
AL: As Chairman of Amaal Emirates, I have focused on setting a visionary direction for the company while fostering a culture of innovation, collaboration, and quality. I’ve prioritised transparency and trust in building strong relationships with clients, partners, and stakeholders. Leveraging the global expertise of Ayana Holding, where I serve as
Chairman and Founding Partner, Amaal emphasizes diversifying its portfolio, introducing technology-driven solutions, and aligning with Dubai’s vision for real estate excellence. With over two decades of experience in the UAE real estate sector, I have contributed to iconic developments such as Downtown Dubai, home to Burj Khalifa and The Dubai Mall. This foundation enables me to guide Amaal in redefining urban living through designs that integrate sustainability, innovation, and vibrant community spaces.
■ As CEO and Founding Partner, how do you keep your teams motivated over the long term?
Hamid Kerayechian (HK): Motivating a team requires fostering an environment where people feel empowered, valued, and connected to a shared vision. At Ayana Holding, we cultivate a culture of innovation and collaboration, ensuring every individual understands their role in driving success. By providing opportunities for professional growth, recognizing achievements, and encouraging open communication, we maintain long-term engagement. Most importantly, I strive to lead by example, inspiring my teams through my passion, commitment, and dedication to our goals.
■ How do you see Ayana Holding growing over the next five years, and what is the growth trajectory you envision for the brand?
HK: Over the next five years, I envision Ayana Holding evolving into one of the most diversified and innovative groups in the region and beyond. By leveraging our expertise
in design, construction, and real estate sales, we empower Amaal Emirates and other verticals to deliver transformative, community-focused projects. Our strategy includes
expanding globally across key sectors such as real estate, design, and technology while embedding sustainability and social impact into everything we do.
With a forward-thinking approach, Ayana Holding aims to set new industry standards by embracing cutting-edge technologies and forming strategic partnerships. I see Ayana becoming a global leader recognised for driving transformative change while staying true to our core values of excellence, innovation, and sustainability. ●